Plan A Successful Peer-To-Peer Fundraising Campaign

Successful peer-to-peer fundraising demands genuine engagement from your campaign’s supporters. It is an effective way to create connections, and an equally powerful way to yield funding for your campaign. However, success isn’t always guaranteed for there are many factors at play in peer-to-peer fundraising but if you play your cards right through proper project planning and assessment, then, you are bound to succeed.

  • List all the things, both big and small, that you want to achieve by the end of the campaign. You may include both financial and non-financial goals.
  • After making sure that you have listed everything down, try to relate the goals with each other, and group them together


Assess your goals. Identifying your goals in a peer-to-peer fundraising campaign is always the first step. Working towards your campaign’s success, without identifying your goals, can result in an unfocused and messy process. To avoid that, you must have a clear vision of what you want to achieve with your fundraising campaign.

  • From the groups previously formed, highlight the most important goals. Pick only one.
  • Review each group. You may add or remove goals that don’t fit well with the bigger picture.

The most important thing to remember in goal-setting is that your goals should be realistic and achievable.

Research. Taking your time in research is a big chunk of planning for your peer-to-peer fundraising campaign. Intensive research can help you anticipate obstacles, and immediately come up with solutions and ways to overcome them.

Aside from helping you deal with possible problems, research is a great way to learn more about the type of people you want to join your campaign. Learning about the things that might improve their overall campaign experience should be one your objectives. This can be done through putting yourselves and in their shoes, and thinking about the specific things that they like and dislike in the process of fundraising.

Tell your story. Your story is the centerpiece of your campaign, and the way you tell it is just as important as the story itself. Decide on how you will tell your story through asking what gets people to listen. Be creative and truthful. You can create photos and videos to be included in your campaign. You can also share testimonials from your volunteers and supporters or provide important data about why your campaign is important through the use of infographics. There are a hundred ways to go about it, you can refer to your previous research for the best way just make sure to communicate in the clearest way possible.

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